floare din banat
a regional food brand reimagined for a national digital audience.
- brand + identity · voice + messaging · product, web + growth
Context
Floare Din Banat makes traditional Romanian flowers and gifts with a loyal regional following and a strong wholesale business. They came to us with a product people loved and a website and brand that did not do it justice.
The challenge
The product was good. The buying experience was not. An outdated storefront and a brand that looked homemade next to competitors meant people who would have loved the product never got far enough to try it.
What we did
We treated it as one job, not three. A refreshed identity that kept what customers already recognised, clearer product descriptions in a tone that matched the care in the product, and a rebuilt storefront focused on making the catalogue easy to browse and checkout easy to finish. We kept what people valued and fixed what was in their way.
The outcome
A storefront that finally looked as good as the product, fewer abandoned baskets, and a brand the team is proud to share.
