floare din banat makes traditional Romanian flowers and gifts, with a loyal regional following and a strong wholesale business. they came to us with a product people loved and a brand and storefront that did not do it justice.
we treated it as one job, not three. a refreshed identity that kept what customers already recognised, clearer product copy in a tone that matched the care in the product, and a rebuilt storefront focused on a catalogue that is easy to browse and a checkout that is easy to finish. we kept what people valued and fixed what was in their way.
the product was good. the buying experience was not. an outdated storefront and a brand that looked homemade next to competitors meant people who would have loved the product never got far enough to try it.
a storefront that finally looks as good as the product, a smoother path from browse to checkout, and a brand the team is proud to share.
