carter mcgreggor
portrait and after-effects work for a photographer building his name.
- brand + identity · photography / art direction
Context
Carter McGreggor is a photographer and motion artist building a name for portrait work and after-effects craft. He needed a public presence that matched the quality of the work, not just a folder of files.
The challenge
Strong individual pieces, but no consistent thread online. Prospective clients could not quickly see what he does best or why to book him over the next name in the list.
What we did
Art direction and brand framing around his portrait and motion work, plus digital assets built for how people actually discover photographers: showreel, social presence, and a portfolio structure that leads with the craft.
The outcome
A consistent visual identity across channels, assets he actually uses, and a clearer profile for booking conversations.
