bmkrs.

press kit

everything you need to write about bmkrs.

logos, colours, type, boilerplate and usage rules. download what you need. questions: press@bmkrs.com.

boilerplate

short

bmkrs is a brand company run by builders. one team for brand, voice, pr and product, based in london and working worldwide.

long

b makers ltd trades as bmkrs. we are a brand company founded by a builder: seventeen years shipping products inside organisations where failure is expensive, now pointed at the gap most good products never close, a brand that does them justice. we work with founders and product teams who need the whole journey, from positioning and identity through voice, press and the site that converts, without hiring four agencies and refereeing between them. the studio also ships its own products, so we live with the consequences of our own advice.

founder

shane powell is the founder of bmkrs. he spent seventeen years as a director-level product and delivery consultant in public sector, utilities and regulated industries before starting the studio. he builds brands the way he builds products: strategy before execution, one accountable team, shipped and measured rather than presented and abandoned.

facts

legal name
b makers ltd
founded
2013
location
london, and wherever you are
website
www.bmkrs.com

logo downloads

eight svg variations plus png avatars. the orange dot is permanent; see usage rules below.

  • primary dark

    svg

    default on dark backgrounds. off-white wordmark, orange dot.

    download →

  • primary light

    svg

    documents, invoices, light backgrounds, print.

    download →

  • mono white

    svg

    busy photography or where orange would clash.

    download →

  • mono black

    svg

    mono print, embossing, single-colour constraints.

    download →

  • inverse orange

    svg

    campaign moments only. never the default.

    download →

  • icon dark

    svg

    favicon, app icon, small avatars.

    download →

  • icon light

    svg

    icon on light contexts.

    download →

  • avatar 512

    svg

    social profile square. also available as png at 512 and 1024.

    download →

  • avatar png 512

    png

    social profiles, og default image.

    download →

  • avatar png 1024

    png

    high-res social and press use.

    download →

  • logo guidelines

    md

    full logo system rules and clearspace.

    download →

colours

  • ink

    #181613

    primary dark surface, photography backgrounds

  • paper

    #F1EFE8

    reading surfaces, documents, print backgrounds

  • orange

    #FF4D00

    logo dot and site accent only. never recolour the dot.

  • body on ink

    #D3D1C7

    long copy on dark surfaces

  • body on paper

    #444441

    long copy on light surfaces

type

  • archivo

    logo wordmark only · medium 500

    google fonts (ofl)

  • cabinet grotesk

    site display and body · 400, 500

    fontshare (self-hosted)

  • fragment mono

    site metadata and kickers · 400

    google fonts (ofl)

usage rules

  1. the dot is always present and always last. the wordmark is never set without it.
  2. in colour versions the dot is the only orange element (except inverse-orange, where roles flip).
  3. clearspace: the height of the lowercase b on all sides.
  4. minimum wordmark width: 96px on screen, 24mm in print. below that, use the icon mark.
  5. never recolour the dot, add effects, or set the wordmark in cabinet grotesk.
  6. on photography, primary-dark needs a quiet area or scrim; otherwise use mono-white.

brand kit updated june 2026

need something else? press@bmkrs.com